Agricultural University of Athens
School of Applied Economics and Social Sciences
Department of Agricultural Economics and Rural Development
Adoption of Blockchain Technology for Fish Catch Traceability in Fish Farms
A thesis submitted to the
AGRICULTURAL UNIVERSITY OF ATHENS
In partial fulfillment of the requirements for the Integrated Master’s Degree of
AGRICULTURAL ECONOMICS AND RURAL DEVELOPMENT
By
GEORGIOS PANTELIS
Student ID: 418136
Committee Members
Costopoulou Constantina, Professor (Supervisor)
Demestichas Konstantinos, Assistant Professor
Karetsos Sotirios, Assistant Professor
Athens, October 2024
ABSTRACT
In modern times, the need for effective product traceability has become more urgent than ever. Consumers are looking for more transparency every day, while authorities are introducing ever stricter measures to protect products. It is therefore necessary to develop reliable control mechanisms to ensure that products are correctly transported. In the service sector, and in the fish industry in particular, one of the innovative technologies that could be used is blockchain technology. This study aims to investigate how Greek fish farms can understand blockchain technology and see how it can contribute to the traceability of their fish catches. It also examines how blockchain technology can safeguard the consumer by making transparent the path that each fish follows, from its birth in fish hatcheries and fattening in fish farms, until it reaches the consumer's plate. This research aims to assess the attitude and acceptance of Blockchain technology by Greek fish farms, based on the Technology Acceptance Model (TAM). The sample of the research consisted of twenty-one (21) fish farms, and the results highlighted the need to train their staff in the use of Blockchain technology.
Keywords: Digital technology, Blockchain, fish farming, fisheries supply chain, Greek fish farms, TAM model
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